China’s wildly popular short-video apps, such as Tik Tok, will now be held responsible for all “harmful” content posted by users, in a move that could severely hamper their future growth.
Guidelines from an industry association, at the government’s direction, ban 100 types of inappropriate content, from videos of users dressing up in Communist party costumes to those “promoting money worship and hedonism”.
Some 600m people in China share and view short videos on their mobiles each day through a range of apps. While the government has not issued formal regulations, the new guidelines indicate that Beijing intends to control the medium more tightly.
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