Gucci, the Italian luxury brand, is reluctant to partner with Chinese ecommerce platforms run by Alibaba and JD.com in the world’s largest luxury market because of widespread counterfeiting, its chief executive has said.
“Frankly speaking, on most of the platforms there’s a lot of counterfeiting, and I don’t want to certify counterfeiting because I belong to these platforms,” Marco Bizzarri said on Monday at a Business of Fashion conference in Shanghai.
“There’s something wrong with counterfeiting and at this point I want to stay away,” Mr Bizzarri said, adding that he was in contact with both Alibaba and JD.com. “Instead of taking a risk, I wait,” he said. “We are in a situation of wait and see.”
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