千禧一代

How millennials and savings apps are making asset managers wake up and smell the coffee

Michael Katchen first tasted investing at age 12 when he won a stockpicking contest. Since then, the 30-year-old Canadian technology entrepreneur who runs WealthSimple has taken a keen interest in managing his personal portfolio of stocks, mutual funds and exchange traded funds.

He recognises, however, that for his generation this is a niche hobby.

Mr Katchen worked at 1000memories — a website that let people organise, share and discover old photos — when it was sold to Ancestry.com in 2012. He and his co-workers made money from the deal and several asked Mr Katchen how to invest it. He realised the need for a service to introduce millennials — people in their 20s and 30s — to investing.

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