Japan’s automotive industry is making an international push for the custom of the world’s least vocal road users: the dead.
Mitsuoka, best known for its roaring supercars, is wooing emerging Asian markets with a sales pitch for its more sedate $70,000 Type 5 hearses.
Japan’s battle for the funeral dollar was on display at Endex, the country’s largest “end of life industry” trade show in Tokyo last week. Japan may boast one of the world’s oldest populations, but its domestic $20bn funeral industry is in decline: mourner numbers are dwindling and graves are shrinking.
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