The margin between victory and defeat on the sports field is often narrow. For German sportswear group Adidas, narrow margins are a problem off the field, too. Back in 2010, its business plan called for operating margins of 11 per cent by 2015. Full-year published on Thursday showed them at 6.5 per cent. Kasper Rorsted, who takes over as chief executive later this year, has plenty to do.
在运动场上，胜利和失败之间的差距往往很小。对德国运动品牌阿迪达斯(Adidas)来说，运动场外的利润率太窄也是个问题。2010年，该品牌的商业计划要求到2015年实现11%的营业利润率。本周四发布的全年业绩报告显示实际只达到6.5%。将于今年晚些时候出任该公司首席执行官的罗思德(Kasper Rorsted)有好多工作要做。
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