On the face of it, it makes no sense that the international flower industry should be headquartered in the Netherlands. The feeble sunshine and predisposition for a large number of rainy days would not make the Netherlands the first choice for anyone starting a flower-growing business today – if not for the fact that the business, and its integral supply chains, are already there. This is a huge competitive advantage for a new entrant, who can benefit from such things as the sophisticated Dutch flower auctions, the flower-growers’ associations and advanced research centres.
从表面上看，把国际鲜花行业总部设在荷兰是没道理的。如果不考虑荷兰已经形成鲜花行业以及完整的供应链的话，鉴于那里微弱的日照及大量阴雨天气，如今任何人都不会把荷兰作为开启鲜花种植生意的首选。荷兰已有的鲜花产业和完整供应链对于新的市场进入者来说是巨大的竞争优势，他们可以从荷兰成熟的鲜花拍卖、鲜花种植者协会以及先进的科研中心等方面获益匪浅。
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