Indian soil has played host to many a fight involving invading foreign powers, from the Mughals to the British.
Its ecommerce sector faces a similar prospect. The largest technology companies are piling in, seeking to replicate in India the dominance they enjoy in their home markets. The contest will pit US tech groups against rivals from Asia, and China in particular.
The attractions of India for both sides are obvious. The market is potentially very large but technologically underdeveloped. About 130m Indians owned smartphones last year, a number that is set to hit 750m by 2020, according to Ericsson.
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