Marketers will lose $6bn next year to fraudsters who are using networks of robots to exploit the online advertising industry, according to the largest study to date of digital ad crime.
The Association of National Advertisers, whose members spend more than $250bn on marketing each year, conducted the study with White Ops, an ad fraud detection company.
The US association found that a quarter of online video ads were “viewed” by bots — automated computer programmes that are remotely operated by fraudsters — rather than human beings.
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