The iPhone doesn’t fall far from the tree. Apple reported a surge in revenues last quarter as iPhone sales revenue jumped a fifth from last year. That’s thanks to the iPhone 6, which went on sale just eight days before the quarter’s end. Unit sales of the iPhone rose 16 per cent – a similar pattern to previous new releases, but bigger. Bendy or not, the phone is keeping Apple’s margins firm: gross margin rose to 38 per cent in the quarter, from 37 per cent last year. Though iPhone 6 sales were not disclosed, strong demand for the new, more expensive phones was underlined in the average selling price for all iPhones, which rose 4.5 per cent year on year.
苹果(Apple)新版iPhone手机再现了成功。苹果报告上一季度营收激增，iPhone销售额比去年跃升五分之一。这要归功于在第三季度结束前8天才开始发售的iPhone 6。这款iPhone的销售量上升了16%——与之前新款iPhone发售时的增幅相似，但更大一些。且不管是不是容易掰弯，这款手机稳稳支撑着苹果的利润率：该季度毛利润率上升至38%，去年是37%。虽然该公司不披露iPhone 6的分类销售数据，但对这款更昂贵的新手机的强劲市场需求，从iPhone均售价同比上升4.5%可见一斑。