From toothpaste to ice cream to disposable nappies, modern Chinese life has been transformed by imports. But many of those erstwhile alien products now bear Chinese brand names.
More and more mainlanders are brushing their teeth with Yunnan Baiyao toothpaste, eating Yili ice cream or putting nappies made by Hengan on their babies. Multinationals still have a strong, sometimes dominant, presence in these markets, but mainland brands are exploiting local knowhow and speed to market.
Disposable nappies are a case in point: many Chinese grannies did not use them to raise the current generation, but today’s urban mainland mums rely on them.
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