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Academic research finds that rituals can be the rite stuff for business

For many, the idea of rituals will conjure up images of voodoo ceremonies or funeral rites. But professors from Harvard Business School believe that adopting rituals in the office can make good business sense.

Why are rituals important on an individual level?

Francesca Gino, associate professor of business administration, says that rituals can help managers to prepare for high-value tasks, such as an interview, speech or presentation. Rituals help by reducing stress.

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