Mao Zedong would not be amused.
For more than a decade, Mao lived in a cave in the remote mountain town of Yan’an, central China, giving birth to Chinese communism. Now, more than 60 years later, the town is at the centre of a revolution in Chinese consumerism. Conspicuous consumption has arrived – and the Communist party could not be more delighted.
From Beijing to the boardroom, communists and capitalists around the world are counting on China to encourage a new generation of big spenders in cities such as Yan’an, and in other places that even Chinese people have never heard of.
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