With hundreds of television sets stacked high, Changhong Electronics’ warehouse in Shunde resembles many other storage depots in southern China, but their destinations reveal an important shift in global trade patterns.
While Changhong’s smaller sets are headed for Europe, its 50-inch plasma screens, which dominate the warehouse, will be shipped to South Africa.
“Big screen TVs sell very well in South Africa,” says Yu Wenjun, overseas markets manager at the state-owned enterprise.
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