Appleintroduced an updated suite of Mac computers at a conference for developers in San Francisco, as it made a renewed push to use the iPhone and iPad “halo effect” to convert more PC users to its higher-priced hardware.
A new MacBook Pro notebook, touting thinner casing and the same “Retina Display” screen used in the latest iPhones and iPad, led a series of upgrades.
“Surfing the web can be like experiencing magazine-like quality,” said Phil Schiller, head of product marketing, describing the new MacBook Pro, which he said was thinner than his finger. The device will cost $2,200, suggesting it was aimed at the professional market which Apple has been accused of moving away from as it goes more mass-market.
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