As Apple moves from a period of charismatic leadership under Steve Jobs to more organisational leadership under the more low-key Tim Cook, it is following a managerial tradition that pertains in every successful organisation when the founder entrepreneur retires. As Mr Jobs leaves his chief executive post, attention has rightly been paid to his record as a product and marketing innovator, but less to his management style – which, both good and bad, is inimitable. Along with his enviable aesthetic sense, focus and negotiating prowess, came a readiness to humiliate and embarrass others.
苹果(Apple)正从极具魅力的史蒂夫•乔布斯(Steve Jobs)领导的时代，走进更加低调的蒂姆•库克(Tim Cook)领导的更注重组织的时代，它遵循了每一个成功企业在创始人退休时所遵循的管理传统。当乔布斯辞去CEO职位时，人们正确地将注意力投放在他在产品和营销创新方面的辉煌历史上，较少关注他的管理风格——后者不论好坏，都是不可模仿的。尽管乔布斯拥有令人羡慕的审美品位、专注力和谈判技巧，他也很容易让他人蒙羞和难堪。