Nike has severed its contract with US basketball star Kyrie Irving after the Brooklyn Nets guard promoted an anti-Semitic film on social media, the latest fallout amid a rise in high-profile hate speech.
Nike, the world’s largest sportswear maker by revenues, had suspended its relationship with Irving a month ago. A spokesperson on Monday said Irving “is no longer a Nike athlete”.
It was not immediately clear whether the company will continue to sell existing signature shoes and merchandise bearing the athlete’s name. As of Monday many of his products remained available on Nike’s website at significant markdowns.
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