The top eight US media groups plan to spend at least $115bn on new movies and TV shows next year in pursuit of a video streaming business that loses money for most of them.
The huge investment outlays come amid concerns that it will be harder to attract new customers in 2022 after the pandemic-fuelled growth in 2020 and 2021. Yet the alternative is to be left out of the streaming land rush.
“There is no turning back,” said media analyst Michael Nathanson of MoffettNathanson. “The only way to compete is spending more and more money on premium content”.
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