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‘Swallowing a whale’: the net effect of Ronaldo’s return

Can Manchester United recover the cost of bringing Portuguese star back to Old Trafford?

Cristiano Ronaldo is set to play for Manchester United on Saturday for the first time in 12 years in a match that will be treated as a joyous homecoming by fans at the Old Trafford stadium.

The Portuguese striker’s transfer came after emotional appeals from United heroes, including former manager Sir Alex Ferguson, for him to reject a move to local rivals Manchester City.

Behind the scenes, however, the club had to ensure the deal made commercial sense, having broken with a strategy of buying players in their prime to make 36-year-old Ronaldo the best-paid footballer in the English Premier League. 

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