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Auditor warns on future of UK fine wine investment firm as tariffs bite

Cult Wines co-founder Tom Gearing says steps to stabilise the business are already bearing fruit

The auditor of one of the UK’s largest fine wine investment companies has warned that its future could be in “significant doubt” without further funding, underlining a sector-wide slump made worse by US tariffs.

The warning came in the latest accounts of Cult Wines, the business co-founded by Tom Gearing, a former finalist on the UK version of The Apprentice, that revealed pre-tax losses of £5mn in 2024.

While that was an improvement on the £6.4mn Cult lost in the 2023 financial year, the accounts also showed a 43 per cent drop in turnover and an increase in net liabilities to £21.6mn from £17.1mn a year earlier.

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