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Self-driving will not make Nissan a commodity, says CEO

Ivan Espinosa bets the future of the beleaguered Japanese carmaker on its autonomous technology

Nissan’s new boss Ivan Espinosa is betting heavily on self-driving vehicles as he seeks a new future for the beleaguered Japanese carmaker.

In an interview with the Financial Times, the 47-year-old chief executive said the company’s engineering prowess would protect it from a low-margin future as a contract manufacturer to the tech firms that were leading the charge for full self-driving.

“There’s a few strengths that Nissan has, like autonomous technology, electric drive technology and software . . . When you combine those things, you can create a very intelligent car,” said Espinosa, speaking at his headquarters in Yokohama.

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