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Ikea assembles China strategy with closure of 7 big stores

Swedish furniture group shifts to smaller outlets under Ingka chief executive Juvencio Maeztu

Ikea has shut seven large stores in China, as the furniture retailer’s new strategy takes shape against a challenging consumer backdrop in the mainland.

Big stores in cities including Shanghai, Guangzhou and Nantong closed on Monday after what the Swedish furniture retailer described as a “store network optimisation”.

Ikea’s strategic shift to smaller stores comes as China’s consumer markets struggle to gain momentum amid a prolonged property slowdown that has weighed on sentiment.

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