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The data breach that rocked ‘South Korea’s Amazon’

Record hack of SoftBank-backed online retailer Coupang prompts calls for more investment in cyber security

Online retailer Coupang is known as South Korea’s Amazon and built its reputation on its overnight “rocket delivery” service, but it has been a lot slower to respond to a hack that leaked the personal information of nearly two-thirds of the country’s population.

Coupang said South Korea’s worst-ever data breach began through its overseas servers in June, but it only became aware of it in November. The company’s chief executive resigned this week, but Bom Kim, its Korean-American founder and chair, has yet to offer any personal apology.

The hack compromised personal information including names and phone numbers, as well as email and shipping addresses, of more than 33mn active and former users, according to police.

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