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Judge shows reluctance to break up Google ads business in US monopoly case

Judge Leonie Brinkema said a ‘dramatic’ forced sale may not be ‘easily enforceable’

A US federal judge has signalled concerns about ordering the break-up of Google’s advertising business, as courts in monopoly cases shy away from mandating Big Tech companies split themselves up.

Leonie Brinkema, a federal district judge in Virginia, in April ruled Google had “wilfully” monopolised parts of the digital ads market.

The Department of Justice, which brought the case, has requested Google parent Alphabet be ordered to spin off elements of its ads business.

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