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AI comes to the video wars

A new period of experimentation in apps has arrived to expand the user experience beyond chatbots

A new period of experimentation in AI apps has arrived. In the nearly three years since the launch of ChatGPT, chatbots have been the beginning and end of most people’s experience of generative AI.

But while ChatGPT itself has become one of the fast-growing consumer internet services ever, the companies leading the AI charge hope chatbots don’t represent the last word in the technology. 

OpenAI and others are instead starting to experiment with different ways to put their hugely expensive AI models to work, searching for new “killer apps” that apply the technology in ways that become indispensable in their users’ lives.

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