Amazon will this week debut a new feed for live football matches featuring augmented reality data graphics and real-time tactical analysis, the latest attempt by a sports broadcaster to improve engagement, especially among younger people.
Prime Vision will make its first appearance in the UK on Tuesday night during the first round of Uefa Champions League matches, including Tottenham Hotspur vs Villareal. The alternative feed includes automated graphics such as players’ names, running speeds and jump heights overlaid on the live video stream.
Shots on target will generate instant pop-ups showing ball speed and goal probability, while circles will spin under players with the ball at their feet or open for a pass.
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