An advert for Sanex shower gel, owned by Colgate-Palmolive, has been banned after the UK’s advertising watchdog found it perpetuated racial stereotypes.
The television advert, which showed scenes of a black woman with irritated, dry skin, followed by scenes of a white woman with smooth skin, “could be interpreted as suggesting that white skin was superior to black skin”, according to the Advertising Standards Authority.
The watchdog told the company to withdraw the ad after concluding that it was in breach of rules banning harmful or offensive advertising.
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