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Why do we get beauty so wrong?

It is endlessly subjective, unexpected, malleable — yet we pretend that it follows a simple formula
A young woman in yellow-gold evening dress leans back on a chair, looking at her reflection in a small mirror that she holds in her hand

I could tell you how every centimetre of my face is meant to look. And by that, I don’t mean evolutionarily — eyelashes to shield my eyes from debris, a jaw so that I can bite and chew — no, I mean the more futile analysis. I know what a surgeon might advise to make me officially, trademark Beautiful.

Our definition of beauty has narrowed since the start of the century. Celebrities have homogenised — which is saying something, given that even in the noughties Hollywood’s leading ladies were predominantly thin white women under 40.

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