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Liverpool’s former data guru on signing Salah and Man Utd’s struggles

For a decade Ian Graham helped drive Liverpool’s analytical approach. Now CEO of Ludonautics, he explains why most clubs are still resistant to change

Ian Graham was Liverpool FC’s director of research from 2012 to 2023, charged with applying data analysis to the club’s transfer policy. During this period, the club was a trendsetter in the use of data. Graham, who holds a PhD in physics from Cambridge, is now chief executive of Ludonautics, the sports advisory business that he founded. Its clients include football clubs. 


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