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Meta introduces advertising to WhatsApp in push for new revenues

US tech group reverses ‘no ads’ stance at world’s most popular messaging service
WhatsApp, which has more than 3bn monthly active users, said it would roll out the new feature globally over the next few months

Meta is introducing paid advertising to WhatsApp, as the Big Tech group cashes in on the world’s most popular messaging service.

On Monday, WhatsApp, which counts 200mn businesses among its more than 3bn monthly active users, said it would roll out the feature globally over the next few months.

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