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Snap to launch ‘Specs’ smart glasses to revive challenge to Meta and Apple

Chief Evan Spiegel looks past investor doubts with AI-powered device designed to ‘bring out the best in humanity’
French President Emmanuel Macron, centre, and Snap chief Evan Spiegel, right, wearing Snap’s AI glasses

Snap plans to relaunch its smart glasses to consumers next year, as the social media company rejoins a costly battle with Meta, OpenAI and Apple to create new artificial intelligence-powered wearable devices.

The Los Angeles-based company on Tuesday announced a new device called “Specs”, a decade after its first camera glasses, which after an initial buzz of excitement ultimately failed to catch on with consumers.

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