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Kering sales slump as crisis deepens at Gucci

Sharp sales decline at luxury group’s biggest brand underlines the huge challenge faced by Gucci’s new creative director

Sales at French luxury group Kering plunged in the first quarter, driven by a slump in demand at Gucci, underlining the scale of the turnaround facing its new creative director.

Kering, which also owns Saint Laurent and Bottega Veneta, reported a 14 per cent year-on-year decline in first quarter sales to €3.9bn. The weak performance was driven by a 25 per cent slump in comparable sales at Gucci to €1.6bn.

Kering, controlled by the billionaire Pinault family, has failed to ignite a turnaround of its biggest brand, where sales have been falling by double digit percentages for more than a year.

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