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International companies rush to align with Donald Trump’s agenda and blunt tariffs

LVMH’s Arnault contrasts US ‘wind of optimism’ with ‘cold shower’ of France

International companies are overhauling their supply chains and boosting their presence in the US to align themselves with Donald Trump’s nationalist economic agenda and minimise the impact of his planned tariffs.

As the US president prepares to levy duties on imports as soon as this weekend, top executives from Europe and beyond, including LVMH’s Bernard Arnault and Shell’s Wael Sawan, say they expect to invest more in the US.

“We are being strongly encouraged by US authorities to keep setting up [workshops],” Arnault said this week. “In the current environment, it’s something that we’re looking at seriously.”

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