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Netflix shares jump as it adds record number of subscribers

Streaming pioneer’s total number of customers passes 300mn as it receives boost from live sports

Netflix added a record 19mn subscribers in the fourth quarter as viewers flocked to stream the new instalment of Squid Game and live sporting events including a much-hyped boxing match between Mike Tyson and Jake Paul.

The increase meant Netflix had 301mn total subscribers at the end of 2024, up 15 per cent from a year earlier and higher than the 293mn expected by Wall Street. Its shares surged more than 13 per cent in after-hours trading on Tuesday.

Netflix said it would raise prices in the US, Canada, Portugal and Argentina. The most popular US plan will rise by $2.50 a month to $17.99, while its cheapest advertising-supported tier in the US will rise by $1 to $7.99 a month.

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