Bacha Coffee has grown across Asia by establishing itself in some of the region’s wealthiest districts and airports. Now the Singapore-based coffee brand is embarking on an aggressive expansion as it launches a store on the Champs-Elysées in Paris and other locations across Europe.
The Paris shop is expected to open by the end of the year and is part of a plan to establish more than 150 stores worldwide within three years. The company is also planning to open stores in China, one of Asia’s most competitive coffee markets, where Starbucks is coming under increasing pressure.
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