Instagram overtook TikTok in new app downloads last year, with the US photo-sharing platform’s growth powered by copying its Chinese rival’s success with short-form videos.
Instagram’s total number of app downloads grew 20 per cent in 2023 to 768mn compared with a year earlier, according to market intelligence firm Sensor Tower, making it the most downloaded app in the world.
Downloads of TikTok, owned by Beijing-based ByteDance, edged up a mere 4 per cent to 733mn over the same period.
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