When Chinese tech group NetEase launched Eggy Party last year, a mobile game featuring cute, squishy eggs navigating obstacle courses, it appeared to be a flop. But then the unexpected happened — it cracked the market.
NetEase executives were stunned as the game, which according to company insiders, had a smaller development budget than other big titles, racked up 30mn daily active users and became the most downloaded games app in China earlier this year.
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